On September 9, 2021 at 10am US-ET (UTC -4), I will be presenting a webinar for EMDC called “How to Tell Dangerous Stories.” This webinar explains ways that organizations can safely share stories of impact from places with security challenges.
Reflecting on the mission of God helps communicators to shift our interest from only activities and products to telling the story of God’s mission in our day in a way that inspires the Church, God’s chosen partner in missions, to be involved.
For more than 20 years, I have served missions in communications. Over that time, I discovered that the job of a missions communicator is more than just getting stories of missions out or making materials to promote a mission organization’s vision and programs. An essential part of our work also fits into WEA Global Member Care Network Coordinator Harry Hoffman’s category of “people helpers” – a group Harry explains is an untapped ocean of resources to care for staff in the missions community.
Missio Nexus has invited me to coordinate two upcoming webinars aimed at growing the knowledge and skills of mission agency staff engaged in communications and marketing. These are free to anyone that is a Missio Nexus member or part of a Missio Nexus member organization. The first is on March 23 and the second is on April 6.
The Essentials for Fundraising and Development book is a a collection of best practices, ideas, and strategies provided by 10 ministry fundraising experts. Le Motif came alongside Missio Nexus to provide substantive editing services for this new resource.
The core of any good communication efforts is thinking about your audience. The world has changed. Communicators today have the privilege and responsibility to communicate to a highly globalized and therefore very complex audience but also, with increased access to the internet, to reach a very wide audience within a very short time in every part of the world – from the most largest most modernized cities to the most reserved and secluded corners of the world.
Technical expertise in media production and clear messaging is fundamental to successful external communication. However, this success will not stand if an organisation’s internal culture is not aligned. Messages both internally and externally must be synchronized and consistent.
The first guest presented webinar for missions communicators is now available here and on the le Motif YouTube channel. This 30 minute webinar was presented by Florence Wamae on “A Diverse Audience in a Changing World.”
Mission organizations fail to inspire the whole Church to join in God’s mission because they continue to undervalue and under-resource the contributions of missions journalists. But if they took journalism as a serious means of global education, it would radically shift global Church engagement in God’s mission.
The content from May 2020’s webinar and July 2020’s e-course is now in an e-book! If you are a part of a ministry network and want to learn how you can more effectively share the story of your network and its cause, this e-book will be a valuable tool for you.