by Heather Pubols

The webinar training for marketing and communications staff working for missions organizations continues in 2024 in winter and spring. These are free to anyone who is a Missio Nexus member or part of a Missio Nexus member organization. A small fee is all that is required for those not in Missio Nexus to attend.

• Leverage Your Website to Reach the Nations – Thursday | January 11, 2024 | 2:00pm EST – Presented by Cole Shiflet of Accelerate Web Growth. Every second, there are over 63,000 searches on Google. Every day, there are over 5.6 billion searches on Google. Far too often, Christian ministries get left behind in the search results. In this webinar, Cole will show you why it is so important to develop and optimize high-quality content targeted at answering people’s questions and alleviating their frustration. He will introduce you to the best practices in SEO and discuss the importance of collaboration in making the gospel known through your website.
• How to Double Your Next Fundraising Campaign – Thursday | February 1, 2023 | 2:00pm EST – Presented by Jesse Lane of goodmaker U. Learn the step-by-step process to a more successful organizational fundraising campaign. You’ll learn how to craft your story, engage your audience, and possibly double, triple, or even 10x your next fundraising campaign. Walk away with free tools, proven strategies, and practical next steps.
• Finding Great Stories When You Can’t be There in Person – Thursday | February 8, 2024 | 2:00pm EDT – Presented by Jim Killam of Wycliffe Global Alliance. Remote reporting is never our first choice for gathering and reporting stories, but sometimes it is our only choice. During this webinar, we’ll discuss ways to accelerate and perfect this craft.
• Digital Storytelling: How to Build an Effective and Engaging Story Site – Thursday | March 21, 2024 | 2:00pm EDT – Presented by Kristy Glaspie and Amy Van Drunen of World Vision. In this busy world and crowded digital landscape, how do you create a story site that will actually be effective? You can have the best content in the world, but if nobody sees it, it doesn’t really matter. Come learn how World Vision built an award-winning story site that gets around 4 million pageviews every year and the best practices they learned that can help you build and improve your own story site, regardless of your staff size or budget.
• Finding and Telling Your Nonprofit’s Most Important Stories – Thursday | April 18, 2024 | 2:00pm EDT – Presented by Kristin Sukraw of Story Find Films. Storytelling is your organizationʼs currency. This ancient art form has the power to literally move your audience to give, support and share the important work you do with the world. If you donʼt know where to start in finding your best stories, this session is your roadmap. Pulling from her world as a professional counselor and filmmaker, Kristin will walk you through how to craft a purposeful storyteller list, conduct insightful Discovery Interviews and ultimately how to choose the best storyteller for your initiative.
• Video Storytelling for Missions – Thursday | May 30, 2024 | 2:00pm EDT – Presented by Micah Trostle of Trostle Films. We live in an ever-expanding digital world. For our organizations to engage in it well, we need to deepen our understanding of the best ways to communicate. Video is a powerful tool for helping missionaries and mission agencies to tell their stories. In this webinar, you’ll learn more about the need, effectiveness, and application of video storytelling in the missions context.

Click on the webinar titles for more information and to register. (I’ll be updating these links to point to webinar recordings after the webinars are complete).