by Heather Pubols

Webinar training for marketing and communications working for missions organizations is back for 2022. We have a great line-up this far for the winter and spring These are free to anyone that is a Missio Nexus member or part of a Missio Nexus member organization. A small fee is all that is required for those not in Missio Nexus.

• Discovering the Effective Writer in You – Thursday | January 27, 2022 | 12:00pm EST – Presented by freelance writer Jessica Whitmore.

  Writing is easy. Good writing is what takes time and effort. While it may seem overwhelming at first, it doesn’t have to be! Writing well is part science, part art, part God-given talent and part developed skill.

  Join guest speaker, Jessica Whitmore, as she shares tips and techniques for good writing, discusses the role and types of editing, and shares industry insights to help you discover the effective writer within you.

• What is Your Brand Score – Thursday | February 24, 2022 | 2:00pm EST – Presented by Jinu Thomas of ReThink Creative.

  At the end of the day, your brand is your reputation. Have you ever wondered what your organization’s reputation looks like from the outside-in? Do you think your website and content has the stopping power and clarity to grab attention? Is your brand sticky enough to make people want to learn more and engage?

  Join guest speaker, Jinu Thomas, as he shares about how to evaluate and improve your brand using ReThink’s Brand Score Card. Mission agency leaders as well as agency fundraising, marketing and communications staff will benefit from this webinar’s content.

• Web Design Strategy – Thursday | March 10, 2022 | 2:00pm EDT – Presented by Zach Leighton of Reliant Creative.

  Your website should function as a marketing tool that engages your audience, tells a clear and compelling story, and most importantly a tool that converts.

  Join guest speaker, Zack Leighton, as he shares about how to apply the Hero’s Journey story structure to your website, allowing you to engage your audience well and drive them to your intended goals. Mission agency leaders as well as agency fundraising, marketing and communications staff will benefit from this webinar’s content.

• Harvesting Those Ripe Fields – Digital Marketing for the Kingdom – Thursday | April 28, 2022 | 2:00pm EDT – Presented by Paul Merrill of Greener Grass Media.

  Digital marketing is a very effective way to expand the reach of your ministry. But today’s digital media landscape is vast. It can be hard to know where to best invest your organizational resources.

  Join guest speaker, Paul Merrill, as he shares ways to effectively use digital tools – including a website, email marketing, digital advertising and social media – to reach new partners and clients. Mission agency leaders as well as agency fundraising, marketing and communications staff will benefit from this webinar’s content.

• Foundations for an Effective Communications Department – Tuesday | May 17, 2022 | 2:00pm EDT – Presented by Dave Wied of Outward Heart.
  
  What are the functions and tools that make up an effective communications department and ensure that your organization has a dynamic and unified message?

  Join guest speaker, Dave Wied, as he shares the Outward Heart Matrix – a matrix of more than 100 distinct and prioritized items that comprise the responsibilities of a communications team. Mission agency leaders as well as agency fundraising, marketing and communications staff will benefit from this webinar’s content.

Click on the webinar titles for more information and to register.